Our Story

Rooted in Tel Aviv, Grown from Nature

Olive Wear was born from a simple belief: clothing should honor both the wearer and the world it comes from.

A Boutique with Purpose

Founded in 2018 on Dizengoff Street, Olive Wear began as a small atelier where founder Maya Rosen experimented with organic linen sourced from European mills and finished by hand in Tel Aviv.

What started as a passion project — creating garments that felt as good as they looked — grew into a brand worn by conscious consumers across Israel and beyond.

Today, our boutique at 27 Dizengoff Street remains the heart of Olive Wear. It is where we design, cut, sew, and welcome customers who share our commitment to sustainable fashion.

Olive Wear boutique on Dizengoff Street

What We Stand For

Our Values

01

Transparency

We publish the origin of every fabric, the name of every seamstress, and the true cost of every garment. No greenwashing — just honest craft.

02

Longevity

We design pieces meant to be repaired, not replaced. Our lifetime mending program keeps your Olive Wear favorites in rotation for years.

03

Community

From local olive farmers to Tel Aviv artisans, we build relationships that strengthen our supply chain and our neighborhood.

Sustainable fashion outdoors

See the Collection

Discover the pieces that bring our values to life — linen dresses, tailored blazers, and everyday essentials.

Browse Collection